Part 3 – Assignment 3: Re-appropriating Images – Notes 2

  • Also reflect on where the original is currently located. Where did you access it?

The original is currently back at it’s 90 year home of the Art Institute of Chicago. The last time it was somewhere else, was a 3 month stint at New York’s Whitney Museum of American Art.

I was able to see it online.

  • Did you see the original or have you seen a reproduction in print, online or  elsewhere?

I have not seen the original. I have seen it in various art books over the years, but in this instance, I have online viewed … Read the rest

Project 3: Exercise 2 – Join The Navy

Semiotic theory can seem quite daunting but it’s a lot easier to understand what’s going on with reference to an actual example, so this exercise asks you to try a spot of semiotic analysis for yourself.

• First, look carefully at the image below and describe its literal elements (i.e. denotation). What can you see?

In this image the literal elements are a sailor sitting on a torpedo that’s splashing along some water. The sailor has a ‘rein’ he’s holding with one hand and some other kind of rope or string in his other hand.

The text is telling the … Read the rest

Project 2 – Exercise 3: Film Posters

Choose a film and its corresponding poster and reflect on how the typography, image, colour and composition are used to reflect the nature of the film. You may want to choose a film you’ve seen or can view some clips from; alternatively, you could start from the poster and then research around the film. How has the aesthetic of the moving image influenced the design of the poster?

I thought this poster for the documentary film ‘Terms and Conditions May Apply’ really stood out.

Without knowing a thing about this film, I recognised the typography as being the typefaces and … Read the rest

Part 3 – Visual Communications. Project 1: Exercise 1

Designing Messages

The first part of this task involves finding a few examples of the 6 types of communication talked about in this section.

1. Persuasion

The first example below is an advert for the fast food chain Burger King. Apart from their logo, the only other text on the ad is a small line reading ‘It Just Tastes Better’.

The ad relies on the fact that consumers already know something about Burger King, as no information about their products is supplied. More importantly, it assumes that viewers will recognise the partly-disguised figure of Ronald McDonald – McDonalds’ longtime mascot.… Read the rest