Project 3: Exercise 1 – What Does This Apple Mean?

Using existing images of apples as a starting point, think about what the image of an apple could represent or signify, placing recognisable images in contrast to others, in order to generate new meanings, or to reveal critique or satirise existing images and the ideas represented in those images in some way.

Select apple images from art history or from commercial visual communication. Try to use different visual examples or signifiers to explore different meanings in different contexts. For example an apple in a religious painting is likely to mean something very different from an apple in a TV advert.Read the rest

Project 2: Crop Circles

This little research question asks us to ‘write down the Signifier and the Signified of such images.’ and to ‘Take note of the places where these phenomena are formed and their relationship to the land.’

As a reminder, the signifier is the form a sign takes, and the signified is the concept that the sign represents.

The signifier here is the crop circles themselves. There are two concepts signified by them. The first is the concept of art, such as in the case of Rob Dickinson, who is talked about in the Places () excerpt. The circles he and his … Read the rest