Project 3: Exercise 2 – Join The Navy

Semiotic theory can seem quite daunting but it’s a lot easier to understand what’s going on with reference to an actual example, so this exercise asks you to try a spot of semiotic analysis for yourself.

• First, look carefully at the image below and describe its literal elements (i.e. denotation). What can you see?

In this image the literal elements are a sailor sitting on a torpedo that’s splashing along some water. The sailor has a ‘rein’ he’s holding with one hand and some other kind of rope or string in his other hand.

The text is telling the … Read the rest

Project 3: Exercise 1 – What Does This Apple Mean?

Using existing images of apples as a starting point, think about what the image of an apple could represent or signify, placing recognisable images in contrast to others, in order to generate new meanings, or to reveal critique or satirise existing images and the ideas represented in those images in some way.

Select apple images from art history or from commercial visual communication. Try to use different visual examples or signifiers to explore different meanings in different contexts. For example an apple in a religious painting is likely to mean something very different from an apple in a TV advert.Read the rest