Part 3 – Visual Communications. Project 1: Exercise 1

Designing Messages

The first part of this task involves finding a few examples of the 6 types of communication talked about in this section.

1. Persuasion

The first example below is an advert for the fast food chain Burger King. Apart from their logo, the only other text on the ad is a small line reading ‘It Just Tastes Better’.

The ad relies on the fact that consumers already know something about Burger King, as no information about their products is supplied. More importantly, it assumes that viewers will recognise the partly-disguised figure of Ronald McDonald – McDonalds’ longtime mascot.… Read the rest