Part 3 – Project 4: Exercise 4 – Cutting Edge

Explore a range of websites or other forms of new media (games, video, other interactive media, etc.) and identify examples of what you would consider cutting edge or inventive forms of visual communication. You could conduct your search in terms of the aesthetics used, the functionality of the site, or simply the ideas being explored. Pick examples that you find intriguing, exciting or novel and reflect on what makes them interesting to you. Think back to Project 1 and see if these examples still conform to messages that persuade, inform, or entertain.

The first really interesting website I came across … Read the rest

Part 3 – Project 4: Exercise 3 – Visual Conventions for Time and Place

  • Find examples of different visual conventions used to convey time and/or place/ space – frame-by-frame storytelling, handling of perspective, use of speech bubbles, etc. – from different historical periods. Use this exercise to develop your research skills by accessing the online image libraries available to you at OCA, conducting internet image searches, or accessing your local library.

Think carefully about the key terms you’ll use to describe what you’re looking for. You’ll find sequential images in cartoons, graphic novels or murals, to give just a few examples, and you’ll see them described as frame-by-frame, cartoon strips, visual stories, etc. Any Read the rest

Part 3 – Project 4: Exercise 2 – Knitting Patterns

Your view of knitting will be shaped both by your own experience of it – as a knitter, a wearer of knitted items or friend or relative of someone who knits – and through visual representations of knitting as an activity.

• To start with, produce a quick mind map of what knitting means to you and
what you associate with it.

• Do some visual research by finding contemporary and historical examples of
where and how knitting or knitted items have been represented, for example
pattern books, humorous cards based on 1950s patterns for knitted tank
tops, balaclavas, etc., … Read the rest

Part 3 – Project 4: P. 127 Reflection Exercise

Think about the appropriation of a space itself and how it can be transformed through alternate media depictions. Examine a location in a movie and how that environment may be perceived differently.

Refer to ‘Room One: Urban’ Pages 34 & 35.

The locations I have been looking at are Petra and Wadi Rum, in Jordan. Many movies have been filmed here over the years due to the amazing archaeological and aesthetic landscape, and Petra is one of the new seven wonders of the world.

https://i0.wp.com/upload.wikimedia.org/wikipedia/commons/c/c2/Wadi_rum_desert.jpg?w=525&ssl=1

The geology in Wadi Rum is such that it has been used as the planet Mars … Read the rest

Project 4 Time and Place: Exercise 1 – The Next Big Thing

This assignment asks us to choose an example of contemporary visual communication, so I’ve picked the below ‘The New Yorker’ cover by Olimpia Zagnoli.

• What characterises it as ‘new’? How does it fit within wider contemporary trends?

Some of the features that strike me as being ‘new’ are:

  • The bright, contrasting, colour– block effect
  • The ‘digital art’ style of the illustration
  • Simple, curved shapes
  • Fun and quirky

Olimpia’s designs are very illustrative of many contemporary illustration trends, infact, her work is featured as an example in many ‘2019 design trend’ articles online such as this one from Creative Bloq.… Read the rest

Project 3: Exercise 2 – Join The Navy

Semiotic theory can seem quite daunting but it’s a lot easier to understand what’s going on with reference to an actual example, so this exercise asks you to try a spot of semiotic analysis for yourself.

• First, look carefully at the image below and describe its literal elements (i.e. denotation). What can you see?

In this image the literal elements are a sailor sitting on a torpedo that’s splashing along some water. The sailor has a ‘rein’ he’s holding with one hand and some other kind of rope or string in his other hand.

The text is telling the … Read the rest

Project 3: Exercise 1 – What Does This Apple Mean?

Using existing images of apples as a starting point, think about what the image of an apple could represent or signify, placing recognisable images in contrast to others, in order to generate new meanings, or to reveal critique or satirise existing images and the ideas represented in those images in some way.

Select apple images from art history or from commercial visual communication. Try to use different visual examples or signifiers to explore different meanings in different contexts. For example an apple in a religious painting is likely to mean something very different from an apple in a TV advert.Read the rest

Project 2 – Exercise 3: Film Posters

Choose a film and its corresponding poster and reflect on how the typography, image, colour and composition are used to reflect the nature of the film. You may want to choose a film you’ve seen or can view some clips from; alternatively, you could start from the poster and then research around the film. How has the aesthetic of the moving image influenced the design of the poster?

I thought this poster for the documentary film ‘Terms and Conditions May Apply’ really stood out.

Without knowing a thing about this film, I recognised the typography as being the typefaces and … Read the rest

Project 2: Exercise 1- Mixed Messages

 

• What kind of messages are the statements below sending? Describe what is being communicated through the combination of what they say and the visual feel of the typography.

As discussed in the course, typography conveys its messages via both the actual words presented and the way those words are presented.

1. In this first example, the literal message suggests that you have arrived somewhere. My first thought was the obvious one – a hotel or other place where you’d stay the night. It could also be somewhere you’d stay for a more than a few minutes like a … Read the rest

Part 3 – Visual Communications. Project 1: Exercise 1

Designing Messages

The first part of this task involves finding a few examples of the 6 types of communication talked about in this section.

1. Persuasion

The first example below is an advert for the fast food chain Burger King. Apart from their logo, the only other text on the ad is a small line reading ‘It Just Tastes Better’.

The ad relies on the fact that consumers already know something about Burger King, as no information about their products is supplied. More importantly, it assumes that viewers will recognise the partly-disguised figure of Ronald McDonald – McDonalds’ longtime mascot.… Read the rest