Look at the original image and do a semiotic analysis. Describe its contents (denotation) and possible meanings (connotation) as you did in Part Three.
We are asked to look at the image and do a semiotic analysis, so I will start with the denotation, or the literal description.
The painting shows a rather bald man wearing glasses and holding a pitch fork, with a blonde woman next to him. Both of them are stood in front of a house, with a red building off the the right of the painting.
Identify an example of re-appropriation within visual communication. As the Botero example suggests, this could be illustrators or designers drawing from wider visual culture within their work, advertisers using ideas from films, the satirical reuse of media images for political ends, or the reuse of text and image within collage. The reuse could be within visual communication, such as designers re-purposing typography, illustrations or iconic designs, or examples where visual communicators have taken ideas from wider, perhaps global, visual cultures.
Explore a range of websites or other forms of new media (games, video, other interactive media, etc.) and identify examples of what you would consider cutting edge or inventive forms of visual communication. You could conduct your search in terms of the aesthetics used, the functionality of the site, or simply the ideas being explored. Pick examples that you find intriguing, exciting or novel and reflect on what makes them interesting to you. Think back to Project 1 and see if these examples still conform to messages that persuade, inform, or entertain.
Find examples of different visual conventions used to convey time and/or place/ space – frame-by-frame storytelling, handling of perspective, use of speech bubbles, etc. – from different historical periods. Use this exercise to develop your research skills by accessing the online image libraries available to you at OCA, conducting internet image searches, or accessing your local library.
Think carefully about the key terms you’ll use to describe what you’re looking for. You’ll find sequential images in cartoons, graphic novels or murals, to give just a few examples, and you’ll see them described as frame-by-frame, cartoon strips, visual stories, etc. Any … Read the rest
Your view of knitting will be shaped both by your own experience of it – as a knitter, a wearer of knitted items or friend or relative of someone who knits – and through visual representations of knitting as an activity.
• To start with, produce a quick mind map of what knitting means to you and
what you associate with it.
• Do some visual research by finding contemporary and historical examples of
where and how knitting or knitted items have been represented, for example
pattern books, humorous cards based on 1950s patterns for knitted tank
tops, balaclavas, etc., … Read the rest
Think about the appropriation of a space itself and how it can be transformed through alternate media depictions. Examine a location in a movie and how that environment may be perceived differently.
Refer to ‘Room One: Urban’ Pages 34 & 35.
The locations I have been looking at are Petra and Wadi Rum, in Jordan. Many movies have been filmed here over the years due to the amazing archaeological and aesthetic landscape, and Petra is one of the new seven wonders of the world.
The geology in Wadi Rum is such that it has been used as the planet Mars … Read the rest
This assignment asks us to choose an example of contemporary visual communication, so I’ve picked the below ‘The New Yorker’ cover by Olimpia Zagnoli.
• What characterises it as ‘new’? How does it fit within wider contemporary trends?
Some of the features that strike me as being ‘new’ are:
The bright, contrasting, colour– block effect
The ‘digital art’ style of the illustration
Simple, curved shapes
Fun and quirky
Olimpia’s designs are very illustrative of many contemporary illustration trends, infact, her work is featured as an example in many ‘2019 design trend’ articles online such as this one from Creative Bloq.… Read the rest
Semiotic theory can seem quite daunting but it’s a lot easier to understand what’s going on with reference to an actual example, so this exercise asks you to try a spot of semiotic analysis for yourself.
• First, look carefully at the image below and describe its literal elements (i.e. denotation). What can you see?
In this image the literal elements are a sailor sitting on a torpedo that’s splashing along some water. The sailor has a ‘rein’ he’s holding with one hand and some other kind of rope or string in his other hand.
Using existing images of apples as a starting point, think about what the image of an apple could represent or signify, placing recognisable images in contrast to others, in order to generate new meanings, or to reveal critique or satirise existing images and the ideas represented in those images in some way.
Select apple images from art history or from commercial visual communication. Try to use different visual examples or signifiers to explore different meanings in different contexts. For example an apple in a religious painting is likely to mean something very different from an apple in a TV advert.… Read the rest