Part 3 – Project 4: P. 127 Reflection Exercise

Think about the appropriation of a space itself and how it can be transformed through alternate media depictions. Examine a location in a movie and how that environment may be perceived differently.

Refer to ‘Room One: Urban’ Pages 34 & 35.

The locations I have been looking at are Petra and Wadi Rum, in Jordan. Many movies have been filmed here over the years due to the amazing archaeological and aesthetic landscape, and Petra is one of the new seven wonders of the world.

https://i0.wp.com/upload.wikimedia.org/wikipedia/commons/c/c2/Wadi_rum_desert.jpg?w=525&ssl=1

The geology in Wadi Rum is such that it has been used as the planet Mars … Read the rest

Project 4 Time and Place: Exercise 1 – The Next Big Thing

This assignment asks us to choose an example of contemporary visual communication, so I’ve picked the below ‘The New Yorker’ cover by Olimpia Zagnoli.

• What characterises it as ‘new’? How does it fit within wider contemporary trends?

Some of the features that strike me as being ‘new’ are:

  • The bright, contrasting, colour– block effect
  • The ‘digital art’ style of the illustration
  • Simple, curved shapes
  • Fun and quirky

Olimpia’s designs are very illustrative of many contemporary illustration trends, infact, her work is featured as an example in many ‘2019 design trend’ articles online such as this one from Creative Bloq.… Read the rest

Project 3: Exercise 2 – Join The Navy

Semiotic theory can seem quite daunting but it’s a lot easier to understand what’s going on with reference to an actual example, so this exercise asks you to try a spot of semiotic analysis for yourself.

• First, look carefully at the image below and describe its literal elements (i.e. denotation). What can you see?

In this image the literal elements are a sailor sitting on a torpedo that’s splashing along some water. The sailor has a ‘rein’ he’s holding with one hand and some other kind of rope or string in his other hand.

The text is telling the … Read the rest

Project 3: Exercise 1 – What Does This Apple Mean?

Using existing images of apples as a starting point, think about what the image of an apple could represent or signify, placing recognisable images in contrast to others, in order to generate new meanings, or to reveal critique or satirise existing images and the ideas represented in those images in some way.

Select apple images from art history or from commercial visual communication. Try to use different visual examples or signifiers to explore different meanings in different contexts. For example an apple in a religious painting is likely to mean something very different from an apple in a TV advert.Read the rest

Project 2: Crop Circles

This little research question asks us to ‘write down the Signifier and the Signified of such images.’ and to ‘Take note of the places where these phenomena are formed and their relationship to the land.’

As a reminder, the signifier is the form a sign takes, and the signified is the concept that the sign represents.

The signifier here is the crop circles themselves. There are two concepts signified by them. The first is the concept of art, such as in the case of Rob Dickinson, who is talked about in the Places () excerpt. The circles he and his … Read the rest

Project 2 – Exercise 3: Film Posters

Choose a film and its corresponding poster and reflect on how the typography, image, colour and composition are used to reflect the nature of the film. You may want to choose a film you’ve seen or can view some clips from; alternatively, you could start from the poster and then research around the film. How has the aesthetic of the moving image influenced the design of the poster?

I thought this poster for the documentary film ‘Terms and Conditions May Apply’ really stood out.

Without knowing a thing about this film, I recognised the typography as being the typefaces and … Read the rest

Project 2: Exercise 1- Mixed Messages

 

• What kind of messages are the statements below sending? Describe what is being communicated through the combination of what they say and the visual feel of the typography.

As discussed in the course, typography conveys its messages via both the actual words presented and the way those words are presented.

1. In this first example, the literal message suggests that you have arrived somewhere. My first thought was the obvious one – a hotel or other place where you’d stay the night. It could also be somewhere you’d stay for a more than a few minutes like a … Read the rest

Part 3 – Visual Communications. Project 1: Exercise 1

Designing Messages

The first part of this task involves finding a few examples of the 6 types of communication talked about in this section.

1. Persuasion

The first example below is an advert for the fast food chain Burger King. Apart from their logo, the only other text on the ad is a small line reading ‘It Just Tastes Better’.

The ad relies on the fact that consumers already know something about Burger King, as no information about their products is supplied. More importantly, it assumes that viewers will recognise the partly-disguised figure of Ronald McDonald – McDonalds’ longtime mascot.… Read the rest

Part 2 – Project 4: Exercise 2

We are asked to read the extract from ‘The Road’ again – as many times as we feel you need to – and to think carefully about the following and make some notes:

  • ‘He’, the man, and ‘the boy’ are nameless. Why? Does their anonymity change the way we feel about the characters? Can we still care about them without names? Do they still have an identity without a name?

There are various reasons the characters are nameless. One could be that, without names, we as readers can’t project any of our own biases onto them. For instance, if they … Read the rest

Part 2 – Project 4: Exercise 1

Project 4 starts by giving us an extract from The Road by Cormac McCarthy and asks us to re-write a few lines of the extract using different types of narrator:

• First person narrator – from the point of view of the man (I pushed the cart…)

“I pushed the cart and both me and the boy carried knapsacks. In the knapsacks were essential things in case we had to abandon the cart and make a run for it. Clamped to the handle of the cart was a chrome motorcycle mirror that I used to watch the road behind us. … Read the rest