Identify an example of re-appropriation within visual communication. As the Botero example suggests, this could be illustrators or designers drawing from wider visual culture within their work, advertisers using ideas from films, the satirical reuse of media images for political ends, or the reuse of text and image within collage. The reuse could be within visual communication, such as designers re-purposing typography, illustrations or iconic designs, or examples where visual communicators have taken ideas from wider, perhaps global, visual cultures.
First, some definitions from Merriam-Webster:
ap·pro·pri·ate | \ə-ˈprō-prē-ˌāt\
1 : to take exclusive possession of : ANNEX
//No one should appropriate a common benefit.
2 : to set apart for or assign to a particular purpose or use
//appropriate money for a research program
3 : to take or make use of without authority or right
//natural habitats that have been appropriated for human use
re·ap·pro·pri·ate | \(ˌ)rē-ə-ˈprō-prē-ˌāt\
reappropriated; reappropriating; reappropriates
: to appropriate (something) again: such as
a : to allocate or assign (something) in a new or different way
//reappropriate funds previously allocated for maintenance
b : to take back or reclaim (something) for one’s own purposes
//trying to reappropriate a disparaging term
My first thought upon approaching this task was that it was going to be difficult to come up with an example, and I did struggle with the first few searches I tried.
Some of the first search terms I tried were re-appropriation in visual communication, re-appropriation in art, re-appropriation of images, modern versions of famous paintings, modern versions of famous images, famous images reimagined, famous images reimagined for media, famous images reimagined for adverts, and famous images reimagined for products.
Famous images reimagined for products brought to a massive Pinterest collection called Art Reimagined. This collection led me to looking at some re-imagined versions of George Seurat’s painting ‘A Sunday Afternoon on the Island of La Grande Jatte‘ (below):
It turns out there are many re-imagined versions of this work. I’ve listed a few links below:
One version that I really like, and could be a contender for use in this assignment is the Bob Knox piece that was used on the cover of The New Yorker in 1991, and has subsequently found itself on jigsaws, phone covers, T-shirts and all kinds of other items.
Something interesting I found were three videos by Vugar Efendi on film scenes inspired by famous works of art. Some are a bit of a stretch, but there are others that are very obviously lifted straight form the paintings. There an IMDB poll that lists many films and the paintings that inspired them, same with Flavorwire, Empire,
At this site, we see advertising campaigns inspired by art, such as this advert for a blender based on Rene Magritte’s work ‘The Son of Man’
Artist Stefano Bolcato has painted many versions of famous artworks populated by LEGO people, and you can see some of those here.
After searching around the internet and trawling through all these different lists, I think I have decided on using Grant Woods’ 1930s painting ‘American Gothic’.
The image has been re-appropriated, re-imagined, and parodied in all kids of adverts, TV shows, films and magazines over the years, but I am drawn to either of the two below magazine covers as examples to use in this assignment:
Unfortunately, I can’t access the articles that go along with these covers, but I there is enough information on them and around the internet to gather what they are about. The Time magazine article is quoted in many papers, such as Wes Hill’s 2015 piece titled A hipster history: Towards a post- critical aesthetic.